BBC Nordic and BBC Nordic + Branding

A new identity for two new channel services, BBC Nordic and BBC Nordic +. Briefed to create a feel good, factual entertainment channel that covers a broad spectrum of content, I worked closely on the strategy, concept and creative direction with the design team at weareseventeen to create the new brand. With a distinctive diagonal beam, we call the  'prism edge' the brand emits light playfully.  The result, a bright, warm and inviting brand identity, that welcomes to you on BBC Nordic to The Bright Side of TV across all platforms.