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BBC Nordic and BBC Nordic + 360 Launch Campaign
We know our nordic audience often embrace the positives and despite the lack of daylight in the winter months continue to see the bright side. To launch our channel we used this insight and visually opened a door to a brighter new world through a design led concept teaser trailer. We then fully supported this Brighter TV message through using our talent and programme content both on and off air.
On Air - Pre Launch Promo
On Air- Launch Promo
Digital - Pre Roll Louis Theroux
Digital - Pre Roll Q.I
Social - IG & FB Video
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